Retail experts

Our CRI team understands retail marketing and sales, our project managers have many years of retail and marketing background. In workshops together with our customers, our CRI experts define project goals, produce and interpret findings, present results and prepare meaningful reports.

Non-invasive, minimum impact store installation

CRI is based on in-store video observation techniques. As a big advantage, in most cases existing CCTV cameras can be used without needing to install dedicated equipment and without any impact on the CCTV surveillance system itself. The impact on the store operation and the workload of the store staff is minimal.

Industry-leading video analysis software

Our proprietary CRI software manages large quantities of multiple video feeds, uncovers video based information in detail and controls operator assistance, with the robustness need for industrial-scale processing levels.

Large scale processing capabilities operating to highest quality standards

With the ability to process many thousands of video hours every month in a dedicated state-of-the-art processing centre, the CRI service can offer fast turn-around times at a low cost. Skilled operators complementing the analysis software capabilities are the basis for highly accurate results.

Advanced business intelligence solutions

To turn the comprehensive data extracted from the video information into relevant retail insight, CRI uses advanced business intelligence methods and tools, analysing the information from all angels and drilling down into any important observation. Graphical analyses combined with insightful reports document any findings on a management summary as well as a detailed data level.

Open and flexible

The CRI service is open and can be flexibly combined with other, traditional marketing tools. The CRI database can be exported into your overall marketing database, but is equally open to integrate other, external data sources such as EPoS or loyalty card data.

Proven scientific concepts

Originally developed for the most demanding applications in behavioural analysis, the core service has, for instance, been successfully used over many years to providing premier match analysis for the world's leading professional sports clubs.

 

Consumer Retail Insight™ Video

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