How does Consumer Retail Insight™ compare?

How does CRI compare to other, traditional retail customer information tools? It depends on the type of information needed as the chart below illustrates.

Comparison to other methods

Decisive advantages

In general, CRI offers decisive advantages against most other methods:

Large statistical samples and significance
Rich customer demographics information, including shopper composition
Fast turn around, allowing effective business decisions
Rich and relevant quantities report
Completely unbiased and objective data
Ability to build a marketing database that can track, for instance, trends and changes across multiple stores

Complementary Information

However, as every tool has its own advantages, CRI complements, and can be combined with, other market research techniques, such as:

EPoS or loyalty card data: these can be strongly enhanced by covering not only till data but information on selection and purchasing behaviour
Customer interviews: to verify subjective impressions with objective purchasing patterns
Queue management systems or footfall counters: for deeper insight in the measured counts