Understanding your customers is key

Retail and product marketers are facing difficult times. A detailed understanding of the customers and their purchasing behaviour has become paramount. Restrained consumer spending, pressures on cost savings and the prime goal for margin optimisation leave no space for errors in any consumer marketing programme.

Seventy percent of all brand selection decisions are being in made in store and 400 million Pounds of sales are lost in UK through customers missing promotions. At the same time, retail marketers and brand manufacturers spend enormous amounts on advertising, promotions and store optimisation in order to influence consumer decisions. However, quantitative, accurate and actionable feedback on the effectiveness and the in-store impact of marketing expenditure is often missing.

Consumer Retail Insight™, VentureAxis' retail intelligence solution, is a revolutionary new tool for retail and brand marketers to gain competitive advantage by measuring, and understanding, customer behaviour in store.

In-store Retail Intelligence

From the evaluation of a single free standing display unit (FSDU) to the monitoring of purchasing behaviour in a large supermarket, CRI provides the most detailed and direct answer to marketing and retail management questions.

Combining full in-store video capture and advanced business intelligence data analysis techniques, CRI provides unparalleled consumer insight, objective conclusions and a basis for management decisions on:

Customer store experience, demographics, mission
Store performance
Promotional effectiveness
Customer service optimisation
Store layout and product placement

Flexible and comprehensive service

CRI is offered as a full-service solution, on a project basis or as an ongoing marketing management tool. The service is characterized by:

In-depth, complete information
Large statistical samples and significance
Fast turnaround, allowing effective business decisions
Rich and accurate quantities reports
Ability to build a comprehensive marketing database that can track, for instance, trends and changes across multiple stores

The core CRI service can be complemented by, or integrated with, other marketing information sources, such as EPoS data, customer interviews, footfall and RFID counters or loyalty card schemes.